MARKETBREAKS

Computer software, namely, electronic database and database management software for creating, accessing, viewing, manipulating, and preparing reports from said electronic database in the fields of market research, media research, media rating research, and demographic research; and computer software for use in analyzing and reporting television viewing data via a global computer network, dial-up computer, or other computer network

Market research and media research services relating to the listening, viewing, and usage habits of signal receiving audiences; collecting, correlating and providing information relating to the characteristics of audiences and viewers, including programming rating reports, media research relating to audience use and view habits regardless of signal transmission and/or receiving means, and demographic data regarding the signal receiving audiences; and providing an on-line computer database in the fields of market research, media research, media rating research, and demographic research