MARKET FARE FLIGHT REWARDS

Promoting the sale of wares and services of others through administration of a consumer loyalty program in the distribution and sale of air transportation services; advertising and promotion of the sale of goods and services of others through purchase continuity programs in the nature of consumer loyalty programs consisting of the distribution of points or miles which can be redeemed for goods, services or money from a catalogue, participating merchants and service providers; administration of consumer loyalty programs that provide redeemable bonus points to be used for the purchase of retail goods in a bonus incentive program to customers who purchase designated partners' wares or services; providing redeemable bonus points in a bonus incentive frequent flyer program to customers who purchase designated partners' wares, namely, administration of frequent flyer program that allows members to redeem miles for points or awards offered by other loyalty programs

Air transportation services for persons, baggage, freight and other cargo; travel and tour services, namely, providing information in the field of travel; arranging, providing and booking travel by air; arranging of cruises; travel excursion and cruise arrangement; arranging travel tours; car rental; air transportation services featuring a frequent flyer bonus program