MARKET EXPERIENCE (MX)

Business information services, namely, collecting, analyzing, and reporting market research information on consumer and non-buyer preferences regarding brand, product, destination and service provider, as captured through online surveys and through online social networking and review sites; market research services and market research consulting services in the field of assessment and measurement of consumer and non-buyer responses and experiences, as captured through internet-based feedback and reporting systems and consumer panels, and the measurement and enhancement of brand equity; marketing research consulting and marketing research services in the field of measurement and analysis of consumer and non-buyer responses and experiences collected through an internet-based system which allows consumers to respond to in-store signage and to contact a website to complete a survey; market research products services involving the measurement of consumer and non-buyer responses and experiences, as captured through interactive voice responses, video feedback provided via web or mobile survey, computer-assisted telephone interviews, matrix barcodes, text messages, mobile device browsers, or in-store interactive kiosks which allow consumers to complete a survey; statistical evaluations of marketing data, namely, statistical modeling of market data based on key determinants of brand loyalty, classification of store locations based on customer satisfaction metrics, consumer satisfaction and/or sales growth and other measurements of brand and consumer perceptions and experiences

Software as a service (SaaS) services featuring software for collecting, analyzing, and reporting market research information on consumer and non-buyer preferences regarding brand, product, destination and service provider, as captured through online surveys and through online social networking and review sites; Software as a service (SaaS) services featuring marketing software for the assessment and measurement of consumer and non-buyer responses and experiences, as captured through internet-based feedback and reporting systems, and consumer panels, and the measurement and enhancement of brand equity; Software as a service (SaaS) services featuring marketing software the measurement and analysis of consumer and non-buyer responses and experiences collected through an internet-based system which allows consumers to respond to in-store signage and to contact a website to complete a survey; Software as a service (SaaS) services featuring marketing software the measurement of consumer and non-buyer responses and experiences as captured through interactive voice responses, video feedback provided via web or mobile surveys, computer-assisted telephone interviews, matrix barcodes, text messages, mobile device browsers, or in-store interactive kiosks which allow consumers to complete a survey