A Brand and New Media visualization and matching engine software platform designed for organizations measuring brand and advertising effectiveness. The software compares market research, complex statistical data and consumer-generated content, performs comparative analysis and generates a rich graphic rendering as a round color graph, featuring quadrants and populated with data results revealing Brand Value as compared to competitors. The system is also capable of testing consumer opinions on New Media and video content as compared to other examples. This purpose of the software application is to benchmark advertising content and brand competitiveness.The circular illustration is a microcosm of the Brand landscape, revealing a combination of a complex statistical data and human perspectives in a manner easily understood by users
Electrical and Scientific Apparatus