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Advertising, including promotion relating to the sale of articles and services for third parties by the transmission of advertising material and the dissemination of advertising messages on computer networks; Marketing services, namely, providing informational web pages designed to generate sales traffic via hyperlinks to other web sites; Promoting the goods and services of others by providing hyperlinks to websites of other; Providing on-line web directory services featuring hyperlinks to the websites of others; Providing a web site featuring consumer information on various publications and providing hyperlinks to on-line retailers that sell the publications