Application service provider (ASP) featuring software for use in evaluating a campaign and ad set effectiveness by pairing marketing spend to a leads final point of sale and identifying high and low performing campaigns to reallocate and maximize ROI on marketing spend.; Platform as a service (PAAS) featuring computer software platforms for evaluating a campaign and ad set effectiveness by pairing marketing spend to a leads final point of sale and identifying high and low performing campaigns to reallocate and maximize ROI on marketing spend.; Software as a service (SAAS) services featuring software for evaluating a campaign and ad set effectiveness by pairing marketing spend to a leads final point of sale.; Software as a service (SAAS) services, namely, hosting software for use by others for identifying high and low performing campaigns to reallocate and maximize ROI on marketing spend
Computer and Scientific