MAGIC MADE REAL
Mark Identification

MAGIC MADE REAL

Serial Number

87259937

Filing Date

Dec 7, 2016

Trademark by

MAGIC LEAP INC.

Classification Information

Wearable computer hardware; computer software for recording, storing, transmitting, receiving, displaying and analyzing data from wearable computer hardware; virtual, augmented and mixed reality software; computer hardware for virtual, augmented and mixed reality applications and environments; scientific, photographic, cinematographic, optical, and teaching apparatus and instruments, namely, hardware and software for use in enabling computers, handheld consoles, tablet computers, mobile devices, and mobile phones to provide virtual world experiences; apparatus for recording and other digital recording media, namely, audio recorders and video recorders; data processing apparatus; computer central processing units; computer software programs for transmitting, receiving, downloading, sharing, displaying, and interacting with audiovisual content, documents, files and data in the field of business and entertainment; wearable computing devices comprised primarily of software and display screens for connection to computers, tablet computers, mobile devices, and mobile phones in order to enable virtual world experiences; goggles for enabling virtual world experiences; 2-dimensional and 3-dimensional head-mounted video displays; human computer interface hardware, namely, headsets, remote control units, and wearable peripherals for connecting with computers and portable computers; human computer interface software for interacting with and transferring and receiving audio-visual content, documents, files, and data in the field of business and entertainment; computer hardware; video display hardware, video display software; near-eye display optics; virtual reality game software

Electrical and Scientific Apparatus

Comic books and graphic novels enhanced with specialized covers and content; printed entertainment publications, namely, books, newspapers, photographs, magazines and periodicals in the fields of virtual reality, augmented reality, computer hardware and software, technology, current events, medicine, culture, pop culture, music, concerts, food, style, apparel, toys, home office products, news, entertainment, education, cultural events, lifestyle and sports, and blogs about information relating to technology for delivering virtual world experience; printed educational publications, namely, books, magazines, periodicals and teaching materials in the fields of virtual reality, augmented reality, mixed reality, computer hardware and software, technology, current events, medicine, culture, pop culture, music, concerts, food, style, apparel, toys, home office products, news, entertainment, education, cultural events, lifestyle and sports, and blogs about information relating to technology for delivering virtual world experience; children's interactive educational books

Paper Goods and Printed Matter

Virtual, augmented and mixed reality headsets adapted for use in playing video games; apparatus for electronic games adapted for use with an external display screen or monitor; hand held units for playing video games adapted for use with an external display screen or monitor; hand held units for playing electronic games adapted for use with an external display screen or monitor; hand held units for playing electronic games; electronic educational game machines for children; electronic games for the teaching of children

Toys and Sporting Goods

On-line retail store services featuring downloadable applications and entertainment, namely, virtual, augmented and mixed reality applications, live and recorded musical and sports performances and sports programming, motion pictures, streaming audiovisual and multimedia content and educational programming; on-line advertising and marketing services; advertising and promotional services; Internet advertising services; digital advertising services; advertising and marketing; on-line advertising on a computer network

Advertising and Business

Communication services, namely, electronic transmission of virtual, augmented and mixed reality content among users of computers; computer services, namely, providing on-line facilities for real-time interaction with other computer users concerning consumer product reviews, consumer product ratings, and consumer product recommendations; computer services, namely, providing on-line facilities for real-time interaction with other computer users concerning topics of general interest; computer services, namely, providing on-line forums for electronic transmission of messages among computer users concerning product reviews and product purchasing information; computer services, namely, computer aided transmission of text, static images, video and sound through a portable electronic device; streaming of television shows via a global computer network; web media services, namely, streaming of audio, visual and audiovisual material via a global computer network

Telecommunications

Entertainment services, namely, providing online virtual, augmented and mixed reality environments and content; entertainment services, namely, providing information relating to movies, television shows, music, magazines, books, audiobooks, and games; providing a website featuring blogs and non-downloadable publications in the nature of books, magazines, brochures, pamphlets, newspapers, articles, manuals, newsletters, journals, workbooks, periodicals, and catalogs in the field of entertainment; providing a website featuring non-downloadable series of fiction books and series of fiction audiobooks; providing on-line non-downloadable general feature magazines; entertainment services, namely, providing a web site featuring non-downloadable musical performances and musical videos; entertainment services, namely, providing on-line computer games; providing news and information in the field of entertainment relating to movies, television shows, music, magazines, books, audiobooks, entertainment based computer applications, games, entertainment based cloud computing, and entertainment information on the Internet; entertainment services, namely, providing on-line reviews of fiction and non-fiction books and movies, television shows, music, magazines, audiobooks, and games; rental of electronic books, films, movies, and pre-recorded videos that may be downloaded from a global computer network; entertainment services, namely, providing online non-downloadable comic books and graphic novels; providing a website featuring blogs about technology for delivering virtual world experiences; providing a website featuring internally created information about virtual world experience games that are delivered by software and hardware technologies

Education and Entertainment

Computer services, namely, database design and development; providing temporary use of non-downloadable computer software for transmitting, sharing, receiving, downloading, displaying, interacting with and transferring content, text, visual works, audio works, audiovisual works, literary works, data, files, documents and electronic works; computer services, namely, computer aided graphic design; computer services, namely, providing information in the fields of technology and software development via a global computer network; computer technical support services, namely, troubleshooting in the nature of diagnosing computer hardware and software problems; computer services, namely, cloud hosting provider services; providing temporary use of on-line non-downloadable cloud computing software for use in electronic storage of data; providing temporary use of online non-downloadable cloud computing software for virtual, augmented and mixed reality applications and environments; computer services, namely, computer software development in the field of mobile applications; application service provider, namely, hosting, managing, developing, and maintaining applications, software, and web sites, in the fields of personal productivity, wireless communication, mobile, information access, and remote data management for wireless delivery of content to handheld computers, laptops and mobile electronic devices; providing temporary use of non-downloadable computer software for business, namely, software for connecting doctors with medical patients and providing medical information to doctors

Computer and Scientific