MACROTARGETING

Macrotargeting is the application of consumer or business-to-business targeting data to segmentable mass media. Targeting data could include but is not limited to demographics, psychographics and behavioral. Segmentable mass media refers to any media platform where either more than one target segment can be addressed with customized messages simultaneously or, one or more target segments can be isolated from the entire universe and addressed separately. "Addressed" means "sent a marketing message"