Mark Identification

M TECH

Serial Number

74736214

Filing Date

Sep 29, 1995

Registration Date

May 26, 1998

Trademark by

ARBITRON INC.

Classification Information

computer application software and prerecorded computer programs on diskettes for processing market research information for use by broadcasters, cablecasters, advertisers, and advertising agencies

Electrical and Scientific Apparatus

printed reports featuring market research information for use by broadcasters, cablecasters, advertisers, and advertising agencies

Paper Goods and Printed Matter

conducting business, market research, and personal preference surveys; providing business and market research information for broadcasters, cablecasters, advertisers, and advertising agencies

Advertising and Business