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Downloadable mobile computer application software for allowing a user to buy and sell, store, view, track, redeem and trade gift cars and consumer loyalty assets

Promoting the goods and services of others by allowing users of an online gift card management system to buy and sell, store, view, track, redeem and trade gift card and consumer loyalty card assets

Operation of Software as a Service (SaaS) and platform as a service (PaaS) featuring software allowing a user to buy and sell, store, view, track, redeem and trade gift card and consumer loyalty card assets; operation of platform as a service (Paas) featuring software for merchants to integrate their point-of-sale systems and gift card systems for the purposes of managing, issuing and selling gift cards directly to consumers and to track gift card balances