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Downloadable mobile application software for providing movie listing and screening schedules, movie reservation and ticketing services, event sweepstakes, customer loyalty rewards programs and subscription services for movie theater patrons, movie theatre concession ordering services and information, news, interviews and interactive media relating to movies, actors, directors, producers and/or the movie making process; Downloadable mobile application software for accessing movie trailers, motion pictures and short features, information, news, interviews and interactive media related to movies, actors, directors, producers and/or the movie making process and information about local and national events related to movies; Downloadable mobile application software for accessing online games and digital content relating to movies, entertainment and the filmmaking process

Advertising, marketing and promotional services for movie theatre advertising; Customer loyalty programs providing transactional and incentive rewards for movie theater patrons; Subscription services for movie theater patrons; Movie concession ordering services; Online retail services featuring merchandise related to movies and movie theaters; Providing information relating to movies, movie theaters, local and national events related to movies, movie listings and screenings, actors, directors, producers and/or the movie making process

Entertainment services, namely, providing movie listing and screening schedules, movie reservation and ticketing services, information about local and national events related to movies, event sweepstakes, loyalty rewards programs, movie concession ordering services and subscription services for theater patrons, all via mobile devices; Entertainment services, namely, providing access to digital content featuring movie trailers, movies and short features, news and information relating to movies, actors, directors, producers and/or the movie making process, online games and interactive media relating to movies, entertainment and the filmmaking process, all via mobile devices

Providing temporary use of non-downloadable mobile application software for movie listing and screening schedules, movie reservation and ticketing services, event sweepstakes, loyalty rewards programs, movie concession ordering services and subscription services for movie theater patrons; Providing temporary use of non- downloadable mobile application software for accessing movie trailers, motion pictures and short features, information, news, interviews and interactive media related to movies, actors, directors, producers and/or the movie making process and information about local and national events related to movies; Providing temporary use of non-downloadable mobile application software for accessing online games and digital content relating to movies, entertainment and the filmmaking process