M

Publications and printed matter, namely, stickers, decals, paper banners and flags, bumper stickers, statistical books and guide books in the field of hockey; catalogs featuring hockey; commemorative game and souvenir programs in the field of hockey, paper pennants and printed certificates in the field of hockey; entertainment printed certificates for fans, newsletters, brochures, pamphlets, and game schedules in the field of hockey; bank checks

Clothing, namely, T-shirts, shirts, polo shirts, sweatshirts, sweatpants, pants, jerseys, hats, caps, warm-up suits, warm-up pants, warm-up tops, jackets, wind resistant jackets

Toys, games and sporting goods, namely, hockey pucks; hockey kits comprised of hockey equipment or toy hockey equipment such as pucks, hockey sticks and hockey goalie pads

Computerized on-line retail store, ordering, retail, electronic retailing, catalog and mail order catalog services featuring an array of hockey-themed merchandise; promoting the goods and services of others by allowing sponsors to affiliate these goods and services with a hockey program; promoting the sale of goods and services of others through the distribution of promotional contests provided over the internet; conducting public opinion poll surveys and public opinion poll surveys in the field of hockey for business and non-business and marketing and non-marketing purposes over the internet; conducting interactive public opinion polls in the field of hockey

Entertainment services, namely, sporting activities involving the performance by a hockey team; entertainment and educational services in the nature of ongoing television and radio programs in the field of hockey and rendering live hockey games and hockey exhibitions; the production and distribution of radio and television broadcasts of hockey games, hockey events and programs in the field of hockey; conducting and arranging hockey clinics and coaches' clinics and hockey events; entertainment services in the nature of personal appearances by a costumed mascot at hockey games and exhibitions, clinics, promotions and other hockey-related events, special events and parties; fan club services; entertainment services, namely, providing a website featuring the following content-- television highlights, interactive television highlights, radio programs, radio highlights, and audio recordings in the field of hockey, hockey news in the nature of information, statistics, and trivia about hockey; on-line computer games; providing nondownloadable on-line magazines, newsletters, and game schedules in the field of hockey over the Internet