LYFT REWARDS

Downloadable computer software featuring technology for the display, access, and management of loyalty rewards, discounts and rebates; downloadable computer application software for mobile phones, smart phones and mobile devices that enables users to access loyalty rewards, rebates and discounts

Business administration of user loyalty programs featuring discounts and rebates for the services of others; providing incentive award programs through issuance and processing of points for the purchase of goods and services of others; promoting the sale of goods of others through electronic promotions and discounts

Loyalty program payment processing services, namely, issuance and processing of loyalty points