"LVI"
Mark Identification

"LVI"

Serial Number

97109777

Filing Date

Nov 4, 2021

Trademark by

LOYALTY VENTURES INC.

Classification Information

Computer software for marketing consulting and business information services for others, namely, computer software for developing and administering customer performance tracking, reward and incentive programs, and for use in developing and administering customer performance tracking, reward and incentive programs in electronic commerce; newsletter containing marketing information; pre-recorded CD ROMs and DVD's containing corporate information or profiles; and manuals; Data processing software which creates a 360 view of data elements used in the analysis for marketing activities on behalf of business partners; Machine learning marketing analytics software that collects and organizes transactional and marketing response data to predict customer behaviours for the purpose of automating marketing communication decisions; Product recommendation software program that uses advanced machine-learning capabilities to allow users to personalize product recommendations to their customers through digital communication channels; Software for games, music and movies; Telephone apparatus; Radiotelephones; Smart phones; Data processing equipment; Information technology and audiovisual equipment; computer programs recorded and downloaded; computer programs for mobile devices (mobile applications); computer programs for digital loyalty programs; computer programs for digital loyalty programs for mobile devices (mobile applications); computer gaming software; computer game software for mobile devices (mobile applications); computer game software for use in digital loyalty programs; Computer programs for consumer behavior analysis; smart phones; tablet computers; software; software for use on PDAs (personal digital assistants); (mobile) telephones; smartphones

Electrical and Scientific Apparatus

Newsletters in the field of marketing

Paper Goods and Printed Matter

Advertising and promotion of goods and services of others by means of an incentive rewards program; advertising and marketing services featuring organization, operation and supervision of sales and promotional and loyalty incentive schemes; customer relationship management; database analysis; database marketing services, namely, the provision of statistical analysis and consultation regarding the use of databases in the marketing of goods and services; market research; marketing services, namely, providing statistical information to businesses on the purchasing patterns of consumers and other businesses; providing data management and analysis services relating to customer transactions, consumer purchase behaviour and customer profile data; providing consultation regarding retail sales and business decisions; providing consultation on, and developing and executing, merchandising and operations strategies; business, consumer and government research services; business consulting and marketing services; coalition marketing; computerized database management; conducting business and market research surveys; creative and advertising agency services, namely, creative planning and direction, production and media resources, creation of print, namely, promotional and point-of-sale communications, broadcast, outdoor and interactive forms of advertising, direct marketing, namely, advertising and promotion of goods and services of others by direct mail, e-mail and telecommunication; customer relationship management; database analysis; database marketing services, namely, the provision of statistical analysis and consultation regarding the use of databases in the marketing of goods and services; data mining consulting services; data processing services; data warehouse development and consulting services; designing, implementing and administering incentive award programs for others and consulting in relation thereto; developing and executing marketing strategies for communicating with customers and potential customers; educational services, namely, conducting seminars, lectures and classes in the field of business marketing and business research; internet support services, namely, Internet information services and webpage design; consulting and providing business marketing information on-line by means of the internet; market research; marketing services, namely, providing statistical information to businesses on the purchasing patterns of consumers and other businesses; organization, operation, consultation and administration of fulfilment services for others, namely, operation of a telephone call centre; production services, namely, the preparation, production, printing and distribution of advertisement mailings, flyers, newsletters and point of sale materials; providing data management and analysis services relating to customer transactions, consumer purchase behaviour and customer profile data; advertising; business management; business administration; office functions, including the collection of information relating to consumer patterns in buying behavior and interests on personal social and leisure area for use by third parties in connection with advertising and marketing services, promotional services, management of data relating to information about consumer patterns in buying behavior and interests on personal social and leisure are for use by third parties in connection with advertising, sales promotion and marketing of goods and services; data editing for the re-provision thereof; the aforesaid services whether or not via telecommunications, including the Internet; providing consultation regarding retail sales and business decisions; providing consultation on, and developing and executing, merchandising and operations strategies; scientific and technical product development and consulting for others; distribution and development of computer hardware and software for others; travel agency services; administration/ management of frequent flyer programmes; administration/management of customer loyalty programs; Publicity; advertising agency services; Business advice in the retail sector; Promoting sales to third parties; targeted marketing; marketing and business information services, namely, developing and administering customer performance tracking, reward and incentive programs, not being in the field of pre-need funeral planning

Advertising and Business

Issuing of financial coupons which represent a financial value in the context of loyalty schemes for customers, whether or not via telecommunications, including the Internet; organization of customer loyalty programs; Issue of tokens of value

Insurance and Financial

Educational services, namely, conducting seminars, lectures and classes in the field of business marketing and business research

Education and Entertainment

Design and development of products; Software design and development; Computer programming; computer software development; Research and development of new products for others; software as a service; provision of a software platform ready to use cloud services; Storage of computerized data

Computer and Scientific