LUV

Providing incentive award programs for customers through issuance and processing of loyalty points for purchase of a company's goods and services; providing customer loyalty reward programs through issuance, processing, and redemption of loyalty points redeemable for goods or services

Customer loyalty reward program payment processing services; providing financial services relating to the transfer of customer loyalty rewards, namely, providing electronic transfer of a virtual currency for use by members of an on-line community via a global computer network; providing electronic transfer of a virtual currency for use by members of an on-line community via a global computer network