LUMI

computer software and software applications including software applications for mobile devices, such as smart phones and tablets, namely, software and software applications for personal Internet search management and optimization of Internet search results, user behaviour analytics and aggregation of user data, content aggregation, participating in social media, social networking, tracking of Internet use and behaviour, auditing and analyzing Internet use and personalizing content and data for Internet users, none of the aforesaid consisting of or including operating systems, device management software, firmware and updates to such software and firmware