LULULEMON
Mark Identification

LULULEMON

Serial Number

97396318

Filing Date

May 5, 2022

Trademark by

LULULEMON ATHLETICA CANADA INC.

Classification Information

Downloadable virtual reality software for providing metaverse experiences; downloadable software for providing access to an online multimedia virtual environment; downloadable virtual reality immersion software; downloadable software for experiencing interactive entertainment and virtual reality content; downloadable virtual goods, namely, computer programs featuring avatars, clothing, footwear, headwear, yoga and athletic equipment, bags, pets, emotes, and gestures for use in online worlds and virtual environments; downloadable computer game software; downloadable computer graphics software; downloadable software for processing digital images, videos, sounds, graphics and text; downloadable software in the nature of an application for use by individuals participating in metaverse-based exercise classes, physical training, and exercise instruction for detecting, storing and reporting daily human energy expenditure and physical activity level, for developing and monitoring personal activity and exercise plans, training goals and for giving feedback on the achieved results; downloadable software and mobile applications for use as a cryptocurrency wallet; downloadable software for providing access to crypto-collectibles, crypto-art and application tokens; downloadable software and mobile applications for use in electronically trading, storing, sending, receiving, accepting and transmitting digital currency, and managing digital currency payment and exchange transactions; downloadable software and mobile applications for managing cryptocurrency transactions using blockchain technology; downloadable software and mobile applications for providing access to crypto-collectibles; downloadable computer programs for measurement and analysis of the body's autonomic nervous system, physical parameters and other physiological data, bio-signals and bodily behavior, recovery from physical and emotional stress, and human alertness level and performance, and for displaying, storing, sending, transmitting and receiving of individualized pattern-aware intervention instructions and data relating to any of the above; downloadable computer programs for displaying, storing, sending, transmitting and receiving of individualized pattern-aware intervention instructions and data relating to physical and mental wellbeing via virtual reality headsets, augmented reality headsets, metaverse headsets, mixed reality devices, virtual reality devices, and augmented reality devices; downloadable computer software for tracking fitness, health and wellness goals and statistics; downloadable computer software for displaying, aggregating, analyzing and organizing data and information in the fields of health, wellness, fitness, physical activity, weight management, sleep, and nutrition; downloadable computer application software and computer hardware that detects, tracks and monitors an individual's motions, body movement, body positioning and physical activity during exercise; downloadable computer application software for detecting, tracking and monitoring an individual's motions, positioning and physical activity for use in fitness instruction and for providing real-time personalized feedback based on an individual's body movement and positioning; wearable activity trackers; smart footwear equipped with wireless data communication devices

Electrical and Scientific Apparatus

Administration of incentive rewards programs and the offering of special offers and promotions in the metaverse and other virtual environments; contests and incentive award programs to promote the sale of clothing, footwear, headwear, yoga and athletic accessories, yoga equipment, athletic equipment, bags, cosmetics, electronic devices, and stretch bands via the metaverse and other virtual environments; retail store services featuring virtual goods, namely, avatars, clothing, footwear, headwear, yoga and athletic equipment, bags, pets, emotes, and gestures for use online; on-line retail store services featuring virtual merchandise, namely, avatars, clothing, footwear, headwear, yoga and athletic equipment, bags, pets, emotes, and gestures; operating a virtual retail store in the metaverse, online environments, virtual online environments, and extended reality virtual environments, offering actual and virtual goods, namely, clothing, footwear, headwear, yoga and athletic accessories, yoga equipment, athletic equipment, bags, cosmetics, electronic devices, and stretch bands; online marketplace services, namely, providing a marketplace for buyers and sellers of digital currency assets and crypto-collectibles; provision of an online marketplace for buyers and sellers of downloadable digital goods, virtual goods or digitized assets authenticated by non-fungible tokens (nfts)

Advertising and Business

Providing metaverse services to access virtual communities via the internet; telecommunications services, namely, electronic transmission of virtual reality content and data; providing an online community forum for users to share and stream information, audio, video, entertainment content, or information, to form virtual communities, and to engage in social networking; providing on-line chat rooms and electronic bulletin boards for transmission of messages among users in the field of cryptocurrency and digital currency assets

Telecommunications

Online gaming services in the nature of a metaverse and metaversal environments; entertainment services, namely, metaverse experiences; entertainment services, namely, providing online, non-downloadable virtual goods, namely, avatars, clothing, footwear, headwear, yoga and athletic equipment, bags, pets, emotes, and gestures for use in online worlds and virtual environments created for entertainment purposes; entertainment services, namely, providing an online virtual environment; entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes; entertainment services, namely, providing a metaverse for people to browse, accumulate, buy, sell, and trade clothing, footwear, headwear, yoga and athletic equipment, bags, and pets; entertainment services in the nature of organizing, arranging, and hosting virtual performances and social entertainment events; providing physical fitness and exercise services via online worlds and virtual environments; entertainment services, namely, providing interactive online mobile gaming applications; providing information on-line relating to crypto-collectibles for hobby or entertainment purposes

Education and Entertainment

Computer services, namely, creating an online community for users to access metaverse platforms; hosting an online community website featuring game and non-game worlds, online universes, and metaverse environments; platform as a service (paas) featuring a computer software platform for immersive experiences in 2d and 3d games, 2d and 3d interactive game and non-game worlds, virtual environments, virtual reality, augmented reality, mixed reality and extended reality; creating an online community for digital assets, non-fungible tokens, and metaverses and online worlds; hosting an online community website featuring digital assets, non-fungible tokens, and metaverses and online worlds; providing a website featuring technology that enables users to mine, earn, purchase, receive by any other means, store, and transfer blockchain-based tokens, coins, cryptocurrencies, and other crypto assets or crypto-collectibles; providing a secure electronic online system featuring technology which allows creation, issuance, distribution, sale, transfer, and storage of the blockchain-based tokens, coins, cryptocurrencies, and other crypto assets or crypto-collectibles; providing online non-downloadable software and mobile applications for use as a cryptocurrency wallet; providing online non-downloadable software and mobile applications for managing cryptocurrency transactions using blockchain technology; providing online non-downloadable software and mobile applications for providing access to crypto-collectibles; providing online non-downloadable software and mobile applications for use in electronically trading, storing, sending, receiving, accepting and transmitting digital currency, and managing digital currency payment and exchange transactions; online non-downloadable computer software for tracking fitness, health and wellness goals and statistics; online non-downloadable computer software for displaying, aggregating, analyzing and organizing data and information in the fields of health, wellness, fitness, physical activity, weight management, sleep, and nutrition; online non-downloadable software for creating personalized fitness training programs; application service provider, featuring application programming interface (API) software for allowing data retrieval, upload, access, management, tracking, and analyzing of user data; software as a service (SaaS) for use in designing, creating and analyzing data, metrics and reports in the areas of health, fitness, sleep, nutrition and wellness; designing, creating and maintaining electronic commerce websites for others; online non-downloadable computer software for measurement and analysis of the body's autonomic nervous system, physical parameters and other physiological data, bio-signals and bodily behavior, recovery from physical and emotional stress, and human alertness level and performance, and for displaying, storing, sending, transmitting and receiving of individualized pattern-aware intervention instructions and data relating to any of the above; online non-downloadable computer programs for displaying, storing, sending, transmitting and receiving of individualized pattern-aware intervention instructions and data relating to physical and mental wellbeing via virtual reality headsets, augmented reality headsets, metaverse headsets, mixed reality devices, virtual reality devices, and augmented reality devices

Computer and Scientific