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Providing a website featuring online reservation and booking services for fitness classes and events with instructors, namely, sessions at private and public facilities, yoga studios, fitness studios, gyms, and health clubs; entertainment services, namely, contest and incentive award programs designed to reward program participants who exercise, reach goals, and recruits new students; on-line journals, namely, blogs featuring information and commentary in the field of fitness and exercise; providing an interactive website featuring information and links relating to fitness