LOYALTY LANE

RETAIL STORE SERVICES IN THE FIELD OF GROCERY, CONVENIENCE AND DISCOUNT STORE SERVICES FOR GENERAL CONSUMER MERCHANDISE FEATURING A FREQUENT PATRON PROGRAM IN WHICH POINTS ARE ACCUMULATED TO BE USED FOR COMPLEMENTARY PRODUCTS AND SERVICES AND DISCOUNTS ON FUTURE PURCHASES; AND PROMOTING THE GOODS AND SERVICES OF OTHERS BY MEANS OF A POINT ACCUMULATION PROGRAM WITH POINTS USED FOR COMPLEMENTARY PRODUCTS AND SERVICES AND FOR DISCOUNTS ON FUTURE PURCHASES OF THOSE GOODS AND SERVICES