LOYALTY ADVANTAGE

Providing incentive award programs in the nature of customer loyalty services for residents of independent living residences and living facilities and congregate living facilities, all of the foregoing being for commercial purposes and excluding travel and non-ambulatory transportation-related services; Providing incentive award programs for residents of independent living residences and living facilities and congregate living facilities, namely, providing credit towards future health care needs including assisted living and Alzheimer's disease care, for the purpose of promoting and rewarding loyalty, excluding travel and non-ambulatory transportation-related services