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Administration of a customer loyalty program that combines rewards points for everyday purchases with discounts on in-store and gas station purchases; promoting the sale of goods and services through a loyalty rewards program featuring discounts at the pump and in-store; providing business administration of programs that offer exclusive benefits, including points accumulation and redemption.

Downloadable mobile applications for managing customer loyalty programs; downloadable software for earning and redeeming rewards points for everyday purchases; downloadable applications providing discounts on in-store and gas station purchases; mobile applications for accessing member benefits and tracking rewards points.