LIVE THE LABEL
Mark Identification

LIVE THE LABEL

Serial Number

85700645

Filing Date

Aug 10, 2012

Trademark by

EXIGENT MARKETING INC.

Classification Information

Advertising agency specializing in the design and execution of word of mouth, viral, buzz and experiential marketing programs; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Advertising and marketing services, namely, promoting the goods and services of others; Advertising, marketing and promotion services in the field of retail sales of various existent brands through the use of various promotional concepts which encourage the target audience to "Live the Label" of a given brand in order to draw correlation between the activity (outdoors, sporting, etc.) with the given brand in a positive, enticing and emotionally uplifting way in order to encourage purchase of given brand and associate the given brand with the activity depicted in the marketing collateral (HD video, etc.). Marketing may encourage brand loyalists to send in their own footage of them "Living the Label" as they engage in some interesting, exciting, difficult, challenging and/or humorous activity (sports, adventure, outdoors, etc.).; Advertising, promotion, and marketing services in the nature of promoting the lifestyle of given brands for companies with existent brand loyalty; Arranging and conducting marketing promotional events for others; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Business consultation and management regarding marketing activities and launching of new products; Creative marketing design services; Marketing plan development; Marketing services, namely, promoting or advertising the goods and services of others; Marketing, advertising, and promoting the retail goods and services of others through wireless electronic devices; On-line advertising and marketing services; Promoting the goods and services of others by means of word-of-mouth and nontraditional marketing programs; Promotional marketing services using audiovisual media; Promotional services, namely, guerrilla marketing services; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions

Advertising and Business