LIGHTWELL FINANCIAL
Mark Identification

LIGHTWELL FINANCIAL

Serial Number

88682520

Filing Date

Nov 6, 2019

Trademark by

CMFG LIFE INSURANCE COMPANY

Classification Information

Downloadable computer software and downloadable mobile applications for providing information on vehicle lending services, vehicle valuations, vehicle lending and financing information, and vehicle loan interest rates; downloadable software in the nature of a mobile application for providing information on vehicle lending services; downloadable software and downloadable mobile applications for automating the savings process with automatic transfers; all of the foregoing directed to the insurance, lending, and financial services industries

Electrical and Scientific Apparatus

Business management consulting in the field of financial advisory practices; providing business advice and information in the field of insurance, lending and financial services via provision of business data analysis, preparation of business reports, business strategy development and consulting services, and business research and data analysis services; promoting and marketing the goods and services of others; business data analysis; collecting, analyzing and compiling business and marketing data, statistics and other sources of information; analysis of market research data and statistics; business research and data analysis services; data collecting, compiling and analysis in the field of insurance; business assistance services, namely, assisting credit unions and other companies with customer follow-up to improve customer outcomes and satisfaction; advice on the analysis of consumer habits and needs provided with the help of data; advertising, promotion, and marketing services; market research and business analysis; market research and intelligence services and consulting related thereto; market analysis; collection, provision and analysis of market research data and statistics; consulting and advisory services in the field of marketing; providing complementary products and protections for consumer loans through financial institutions to protect the loan and/or collateral for the borrower, namely, providing business administration in the fields of debt protection and guaranteed asset protection plans and automobile mechanical repair service contracts

Advertising and Business

Assessing insurance claims; insurance brokerage services; insurance premium rate computing; insurance claims processing; insurance actuarial services; insurance services, namely, underwriting, administration, and brokerage of life, disability and annuity insurance; insurance and financial services, namely, providing financial assistance to families and individuals for necessities of life and emergency expenses in the event of an unforeseen financial hardship due to an extended illness or disability, layoff, job elimination, business closing or an employer-initiated termination or separation from employment; insurance services, namely, administration and brokerage of automobile, home and health insurance, cyber and security incident insurance, worker's compensation insurance and creditor-placed insurance; property and casualty and fidelity insurance services, namely, writing property and business liability insurance, professional liability insurance, credit card fraud insurance, property, management liability insurance, fiduciary liability insurance, lenders liability insurance, employment practices liability insurance, blanket collateral protection insurance, public officials liability insurance and business auto insurance; insurance services, namely, writing fidelity bonds; administration and underwriting of health and medical insurance for animals and pets; financial analysis; financial advice; financial planning; financial consultation; financial forecasting; providing financial advisory services to consumers; life-event planning for financial investment purposes; providing financial advisory services to advisors, employers and their employees; financial investment brokerage services; financial administration of qualified and non-qualified retirement plans and investment platforms; financial administration of employee pension plans as a third party administrator; providing lending program plans to financial institutions in the nature of consumer lending services; financial data analysis; financial analysis, namely, compiling and analyzing statistics, data and other sources of information for financial purposes; consumer lending services, mortgage lending services; providing complementary products and protections for consumer loans through financial institutions to protect the loan and/or collateral for the borrower, namely, underwriting credit insurance, providing financial administration in the fields of debt protection plans, guaranteed asset protection plans, and automobile mechanical repair service contracts, and providing administration of collateral protection insurance; charitable foundation services, namely, providing financial assistance for programs and services of others; charitable foundation services, namely, charitable fundraising to provide funding, grants, scholarships and/or financial assistance for others, and/or programs and services of others; charitable foundation services, namely, providing fundraising activities, supplemental funding, capital improvement funding, scholarships, and financial assistance for programs and services of others; providing venture capital, venture capital financing, development capital, private equity and investment funding

Insurance and Financial

Electronic delivery of loan documents for financial institutions to execute the loans

Telecommunications

Educational services, namely, conducting seminars, workshops and conferences in the fields of personal, professional, business and organizational development; education services, namely, providing training courses to loan officers in the field of customer service to meet the needs of their borrowers

Education and Entertainment

Data warehousing; data mining; providing an online non-downloadable Internet-based system application featuring technology enabling users in the nature of financial institutions to offer loan options and enable consumers of loans to engage in the process of securing loans, where consumers of loans may access the technology online or via mobile websites; providing temporary use of non-downloadable computer software for use in viewing and analyzing data in the fields of personal finance, financial planning, and retirement planning, and capturing and processing loan applications received from mobile devices; providing a website featuring non-downloadable software for use in financial planning, and for advising on, quoting, issuing and customizing guaranteed asset products, credit insurance, debt protection, mechanical repair coverage plans and policies; software as a service (SaaS) provider featuring software in the field of the financial services industry for financial data integration, extraction, ingestion, management, governance and warehousing; software as a service (SaaS) services featuring software for use in data integration, data transformation, data quality management, big data and data analytics, data management, and data governance; providing temporary use of non-downloadable cloud-based software for use in data integration, data transformation, data quality management, big data and data analytics, data management, and data governance; software as a service (SaaS) services, namely, hosting software for use by others for processing loans and refinancing loans, processing loan and refinancing inquiries and applications, loan and refinancing origination and administration, enabling borrowers and potential borrowers to complete, execute, provide and/or upload related documents thereto, and providing notifications and instructions to borrowers therefrom; providing temporary use of online non-downloadable software and web-based applications for processing loans and refinancing loans, processing loan and refinancing inquiries and applications, loan and refinancing origination and administration, enabling borrowers and potential borrowers to complete, execute, provide and/or upload related documents thereto, and providing notifications and instructions to borrowers therefrom; all of the foregoing directed to the insurance, lending, and financial services industries

Computer and Scientific