LIGHTHOUSE INSIGHTS

Business data analysis and business consulting, namely, preparing benchmark‑linked growth plans, prioritized action lists, and performance playbooks; compilation and analysis of business data relating to customer experience, search visibility, pricing, business listings, social presence, and publicly available competitive market data, namely, pricing information, product and business listings, search‑result features, website content and performance indicators, and social‑media activity; preparing business reports and before‑and‑after scorecards that verify outcomes against benchmarks; all excluding monitoring or tracking competitive advertiser activity, paid‑search or paid‑social ad placements, ranks, ad copy, keyword bidding, or spend, and excluding detecting or reporting advertising‑policy or brand‑use violations, policing affiliate marketing, or providing advertiser compliance monitoring services.