LIGHT REACTION

Downloadable computer software and applications for the analysis of website traffic and targeting based on user behavior on behalf of others, planning, purchasing, placement and optimization of online, interactive, television, cable, broadband, mobile and related new media inventory and content, including for use in connection with providing other advertising services in the nature of performance marketing; downloadable computer software for obtaining and analyzing search data and managing search advertisements for others; data processing equipment and computers; apparatus and instruments for the processing, transmission, storage, logging, reception and retrieval of data being in the form of encoded data, text, audio, graphic images or video or a combination of these formats; image processing apparatus and instruments; computer hardware; data, text, audio, graphic images or downloadable video provided from computer databases, the internet or other electronic networks; apparatus for downloading data, text, audio, graphic images or video from computer databases, the internet or other electronic networks

Business consulting, information, research and analytics services in connection with the planning, purchasing, placement and optimization of online, interactive, television, cable, broadband, mobile and related new media inventory; advertising, public relations, publicity, sales promotion, and marketing services; search engine marketing services; search engine optimization on the Internet, for others, namely, registration of websites with Internet search engines and Internet directories; consultancy, research and information services concerning the aforesaid; marketing media research and consultancy; advertising services via media buying; providing and rental of advertising space on the Internet; planning, buying and negotiating advertising and media space and time; business research, investigation, consultancy services; business advisory services; business planning and business strategy services; business management and administration services; production of advertising matter and commercials; market research and market analysis; market research and competitive market research analysis, for others; performance marketing; marketing and advertising for new customers, for others, on digital networks; affiliate marketing, for others, namely, planning, clearing and testing of partner pages; statistical analysis and compilation of data for business purposes; provision of information relating to the aforesaid; provision of the aforesaid services on-line from a computer database or the Internet; social media strategy and marketing services; direct marketing; on-line advertising and marketing services; word of mouth marketing; compiling of information into databases; management of databases; rental of advertising space; advertising and marketing services provided by means of indirect methods of marketing communications, including social media, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, shareable, or viral communications channels; information, research, advisory and consultancy services in relation to all of the aforementioned services; provision of the aforesaid services on-line from a computer database or the Internet; design of publicity texts, for others; planning, implementation and optimization of sponsored links campaigns on the Internet, for others, namely, providing search terms, keyword combinations, campaign texts, deep link logics; planning, implementation and optimization of sponsored links campaigns on the Internet, for others, namely, bid management for advertising campaigns

Software and application design services; web site design; creating, hosting and maintaining web sites; Internet and web site services, namely, technical, research and analysis services in connection with the planning, purchasing, placement and optimization of online, interactive, television, cable, broadband, mobile and related new media inventory and content; technical consultancy and advisory services in relation to the use of software and applications for the planning, purchasing, placement and optimization of online, interactive, television, cable, broadband, mobile and related new media inventory and content; product design appearance and functionality design and development; graphic design services; industrial design services; providing temporary use of online non-downloadable applications and software for the analysis of website traffic and targeting based on user behavior on behalf of others, planning, purchasing, placement and optimization of online, interactive, television, cable, broadband, mobile and related new media inventory and content, including for use in connection with providing other advertising services in the nature of performance marketing and for obtaining and analyzing search data and managing search advertisements for others; information, research and consultancy services relating to the aforesaid; packaging design services; consulting services relating to the use of digital computer platforms and computer media in the field of advertising and marketing; design and development of databases; computer consultancy services; computer programming and computer software design; computer system design and analysis; design and development of information and communications technology; providing technical information and advice about computers, computer software and computer networks; computer services, namely, creating an on-line community for registered users to participate in discussions, get feedback from their peers, form virtual communities, and engage in social networking; information, research, advisory and consultancy services in relation to all of the aforementioned services; none of the above mentioned services in relation to access control products, surveillance products, cameras including but not limited to digital cameras, network cameras, web cameras and IP-cameras, video encoders, video decoders, network document servers, print servers, network video products, software and accessories for the above mentioned products; Internet agency services, namely, the maintenance of Internet content; search engine optimization on the Internet, for others, namely, evaluation of rankings and traffic from websites, computer programming services, namely, maintenance, monitoring and adaptation of websites for search engine optimization and online directory requirements; Technical support, namely, website hosting, rental and maintenance for others and electronic storage of digital data for others