LIFT OR FADE

Athletic apparel, namely, shirts, shorts, pants, and headwear; clothing, namely, T-shirts, tank tops, sweatshirts and hooded sweatshirts

Downloadable mobile applications for strength training featuring urgency-based motivation systems, streak tracking, gamification elements and accountability features; downloadable software promoting immediate action in fitness through progress tracking and motivational reinforcement systems

Providing online fitness instruction and educational programs emphasizing immediate action and discipline in strength training; educational services featuring motivational content about the binary choice between progress and decline; online fitness programs delivered through digital platforms promoting consistent strength-training habits