LIFESPAN
Mark Identification

LIFESPAN

Serial Number

77625177

Filing Date

Dec 3, 2008

Trademark by

COVENTRY FIRST LLC

Classification Information

Providing for others a financial index in the nature of quantitative measurements for measuring the expected average lifetime for human populations, including both historical and projected values; market analysis and compilations of data in the field of life insurance in connection with human mortality rates

Advertising and Business

Financial services, namely, facilitating and arranging for the issuance of swaps, notes, bonds, and option contracts in connection with life insurance products based on the underlying value of life insurance products and the related projected and actual human mortality rates; financial risk management services, namely, providing data useful in the structuring and consummation of commercial transactions in which human mortality and longevity are a feature; financial forecasting in the field of life insurance in connection with human mortality rates

Insurance and Financial