Mark Identification

LIFE'S A CLICK AND THEN YOU FLY

Serial Number

75543688

Filing Date

Aug 27, 1998

Trademark by

NETCENTIVES INC.

Classification Information

Computer software used to conduct electronic commerce, to process and transmit purchase transactions, and to conduct promotional programs and incentive award programs

Electrical and Scientific Apparatus

publications, namely, manuals, magazines, newsletters, and brochures in the fields of marketing, marketing research, promotional programs, and use of computer software and hardware

Paper Goods and Printed Matter

CONDUCTING EMPLOYEE INCENTIVE AWARD PROGRAMS TO PROMOTE EMPLOYEE PERFORMANCE; CONDUCTING CONSUMER AND BUSINESS INCENTIVE AWARD PROGRAMS TO PROMOTE THE PURCHASING OF GOODS AND SERVICES OF OTHERS AND TO PROMOTE TRAFFIC TO AND USAGE OF SITES ON THE GLOBAL COMPUTER NETWORK

Advertising and Business

Electronic cash, electronic credit card, and electronic debit card transactions

Insurance and Financial