LIFE, ON PURPOSE

Operating of a book store; Retail department store services; Promoting the goods and services of others by placing advertisements and promotional displays in-store; Providing loyalty and reward incentive programs for customers through issuance and processing of loyalty points; Retail stores services featuring books, printed publications, audio books, stationery, electronics, toys, housewares, clothing, lifestyle products and gifting items; Retail stores services featuring computer software; Retail stores services featuring personal electronic devices; Retail stores services featuring video games; Retail stores services featuring electronic reading devices; Online retail book store and department store services; Online retail book store and online department store services featuring books, printed publications, audio books; Online retail book store and online department store services featuring music, pre-recorded compact discs, pre-recorded audio tapes, sound recordings, audio-visual recordings, bath and body products, stationery and paper products, housewares, clothing; Online retail book store and online department store services featuring computer software, video tapes, prerecorded DVDs; Online retail book store and online department store services featuring personal electronic devices; Online retail book store and online department store services featuring toys; Online retail book store and online department store services featuring electronic reading devices; Online retail book store and online department store services featuring video games; Providing book club services, namely, organizing chapters of a book reading club and promoting the interests of the members thereof; Promoting goods and services of others through a mobile application featuring product information, reviews, recommendations, discounts and promotions; Retail store services featuring customized gift baskets; Conducting and providing employee-centered incentive award program to promote productivity; Online retail store services featuring giftware, namely, customized gift baskets; Gift registry services; Providing consumer information in the field of books and book authors; Providing consumer information in the field of books and book authors via a website; Providing consumer information in the field of book authors and books; Providing online consumer information in the field of book authors and books; Providing consumer information in the field of book authors and books, namely, author top seller lists, book top seller lists, book recommendations, and reading lists; Providing reviews, recommendations, and gift ideas for books, musical recordings, toys, lifestyle products in the nature of clothing, and gift items in the nature of small kitchen appliances; Providing consumer information via a mobile application relating to books and musical recordings, namely, product information, reviews, recommendations, discounts and promotions

Issuance of gift certificates which may then be redeemed for goods or services; Gift card transaction processing services; Issuance of prepaid gift cards

Providing gift wrapping services

Online publication of blogs featuring information in the fields of books, book authors, health and wellness, lifestyle wellness, and environmental protection and sustainability; Providing online publications in the nature of e-books in the fields of books, book authors, health and wellness, lifestyle wellness, and environmental protection and sustainability; Educational services, namely, conducting informal online programs in the fields of books, book authors, health and wellness, lifestyle wellness, and environmental protection and sustainability

Café services

Providing information in the fields of health and wellness and lifestyle wellness

Preparation of customized gift baskets