LESS LIKES. MORE LOVE.

Advertising; business management, organization and administration; Facilitating the exchange and sale of services and products of third parties via the internet and communication networks; Retail store services; Online retail store services; Online retail store services featuring a wide variety of goods/services; Online retail store services featuring computer hardware, peripherals, and digital media, namely, pre-recorded music, videos, photographs, images, and audiovisual content; Providing an internet website portal featuring links to the online retail websites of others; Managing and tracking all types of payment cards, and other forms of payment transactions for business purposes; Electronic processing of orders for others; Advertising, marketing and promotion services; Advertising, marketing, and promotion services, namely, advertising the goods and services of others, advertising on the Internet for others, marketing services in the field of arranging for the distribution of the products of others, marketing analysis services, promoting the sale of goods and services through a consumer loyalty program, promoting the sale of goods and services through promotional contests and the distribution of related printed material; Promoting the goods and services of others via advertisements on the Internet and computer communication networks; Market research and providing business marketing information for others; Advertising and information distribution services; Advertising and information distribution services, namely, providing classified advertising space via the Internet; Online service for connecting social network users with businesses for the purpose of matching consumers with providers of goods and services; Administration of a program enabling participants to access pre-release, exclusive, and experimental features, software, and games via a mobile application, global computer networks, wireless networks, and electronic communications networks; Consulting services for brands and businesses in the field of augmented reality; Creative agency services focused on augmented reality experiences; Organizing business networking events in the fields of software and augmented reality; Business services; Business services, namely, connecting individuals with brands and companies for event and media collaboration opportunities; Business services, namely, connecting individuals with brands and companies for paid opportunities in the fields of software development and augmented reality; Facilitating the sale and procurement of freelance and professional services by others via a computer network; Creative marketing plan development services focused on augmented reality experiences; Business consulting services; Business consulting services, namely, providing assistance in development of business strategies and creative ideation focused on augmented reality experiences; Development and production of augmented-reality-based multimedia promotional advertising content; Marketing, advertising, and promotional services using augmented reality computer software for integrating electronic data with real world environments for the purpose of viewing, capturing, recording and editing augmented images and augmented videos; Information and advice for consumers in the selection of products to buy.

Telecommunications services; Telecommunications services, namely, electronic transmission of photos, videos in the nature of movies, television programs, news and sports, music recordings, audio books, computer graphics, animations, photographic images, artwork, multimedia content in the nature of data and information in the field of entertainment, namely, interactive multimedia computer games, podcasts, video and text messages and user uploaded video clips over global communications networks, the Internet and wireless communication networks; Providing access to online computer databases in the fields of social networking and social introduction; Providing access to computer, electronic and online databases in the field of entertainment; Providing access to computer, electronic and online databases in the field of entertainment, namely, information relating to books, films, music, news, periodicals, sports, television and video games; Broadcasting services over the internet and other communication networks; Broadcasting services over the internet and other communication networks, namely, uploading, posting, displaying, tagging, and electronically transmitting photos, videos, graphics, animations, multimedia content, images and data in the nature of text messages, audio voice messages, multimedia messages containing graphics, animations, user uploaded video clips and photographic images via computer, electronic, and online databases, via a global computer network and to mobile and tablet devices; Streaming, broadcasting, webcasting and electronic transmission of audio books, videos, television programs, news and sports, computer graphics, photos, and audio-visual media content; Streaming, broadcasting, webcasting and electronic transmission of audio books, videos in the nature of movies, television programs, news and sports, computer graphics, photos, and audio-visual media content, namely, music recordings, multimedia computer games, podcasts, video and text messages and user uploaded video clips over the internet and other communication networks, namely, global communication networks and wireless networks; Streaming services, namely, streaming of audio, visual, audiovisual and multimedia content via the internet and a global computer network; Streaming services; Providing online chat rooms, forums and electronic bulletin boards for transmission of messages among users concerning user-defined content; Providing online chat rooms, forums and electronic bulletin boards for the transmission of messages in the field of general interest; Providing access to online communication links via an Internet website portal which transfer website users to other local and global websites that feature entertainment information in the field of computer games, social introduction and networking services; Entertainment services, namely, online photo sharing, video sharing and text message sharing services; Entertainment, namely, live comedic performances, live dance performances, live musical performances, live theatrical performances, film screenings and sporting events and online social networking; Entertainment, namely, books, films, music, news, periodicals, sports, television and video games, and technology and software development; Providing information and advice regarding secure electronic communication; Broadcasting services over the internet and other communication networks featuring photos, videos, graphics, animations, multimedia content, television, information, messages, images and data; Streaming, internet broadcasting, webcasting and electronically transmitting audio, video, graphics, photos, avatars, shows, animated vignettes, and audio-visual media content over the internet or other communication networks; Broadcasting services over computer or other communication networks, namely, uploading, posting, displaying, tagging and electronically transmitting data, information, messages, graphics and images, where the aforesaid content has been uploaded, posted and tagged by others; Broadcasting and streaming of audio-visual media content; Transmission of downloadable audio-visual media content.

Peripherals; Computer hardware, peripherals and software for remotely accessing, capturing, transmitting and displaying pictures, video, audio and data; Custom integrated platform solutions, namely, software tools and applications to facilitate and support location services, identity authentication, e-commerce, and the sharing of photos, videos, images, and text; Downloadable multimedia files; Downloadable multimedia files containing digital photos, video, audio, and other digital data; Video and electronic game software; Computer authentication software for controlling access to and communications with computers and computer networks; Downloadable computer software, namely, augmented reality software for integrating electronic data with real world environments for the purpose of experiencing, viewing, capturing, recording and editing augmented images, videos, audio and sensory content; Downloadable electronic publications; Downloadable electronic publications in the nature of magazines, journals and newsletters in the field of augmented reality; Downloadable computer software for use in generating customized recommendations of audio, video, data, text and other multimedia content; Computer hardware and peripherals, and wearable computer hardware and peripherals in the nature of smartglasses, for augmented reality and virtual reality; Wearable computer hardware and peripherals in the nature of smartglasses featuring software and display screens to enable augmented reality and virtual reality experiences; Computer hardware, peripherals, and downloadable software for tracking motion in, visualizing, manipulating, viewing, transmitting, and displaying images, video, audio, and data for augmented reality and virtual reality experiences; Downloadable computer software for cameras, video cameras, and video recorders; Downloadable computer software for setting up, configuring, and controlling wearable computer hardware and peripherals; Electronic sensors, cameras, and microphones for object, landscape, gesture, facial, and voice detection, tracking, capture, and recognition; Cameras; Digital cameras; Digital video cameras; Video recorders; Remote controls for cameras and video recorders; Downloadable computer software and downloadable application programming interface (API) for use in creating and designing augmented reality and virtual reality experiences; Downloadable augmented reality and virtual reality software for use in mobile devices for integrating electronic data with real and virtual world environment in the fields of entertainment, photography, communications, and online social networking; Downloadable computer software for database management, data processing, taking measurements and sizing for apparel, and creating personalized fit profiles; Downloadable augmented reality software for mobile phones, personal computers, portable media players, handheld computers, and smart mirrors for integrating electronic data with real world environments for the purpose of virtual try-on of clothing and apparel items; Downloadable augmented reality software for mobile phones, personal computers, portable media players, and handheld computers for integrating electronic data with real world environments for the purpose of creating an online catalog of 3D models of consumer products such as clothing, accessories, footwear, and jewelry; Downloadable augmented reality software for mobile phones, personal computers, portable media players, handheld computers, and smart mirrors for integrating electronic data with real world environments for the purpose of superimposing to-scale renderings of home furnishings, accessories, and consumer products into a real world environment; Downloadable augmented reality software for virtual product try-on experiences; Electronically recorded data on computer media in the field of consumer retail goods; Electronic databases in the field of consumer retail goods recorded on computer media; Downloadable augmented reality software for use in mobile devices for integrating electronic data with real world environments for virtual product try-on experiences; Downloadable computer software for the marketing, advertising, and promotion of consumer retail goods; Recorded computer application software for mobile phones, namely, software for virtual product try-on experiences; Flat panel display screens.

Financial, monetary and banking services; insurance services; real estate services; Electronic transfer of money for others; providing electronic processing of electronic funds transfer, ACH, credit card, debit card, electronic check and electronic, mobile and online payments.

Education; Providing of training; Entertainment; Sporting and cultural activities; Providing information via a global computer network; Providing online audio-visual entertainment information via a global computer network in the fields of motion pictures, television programming, videos, music videos and music; Providing information via a global computer network in the field of entertainment; Publishing services; Publishing services, namely, publishing of electronic publications for others; Publishing services, namely, publishing online works of others featuring user-created photographs, images, videos, text and graphics; Providing information and online databases via the internet in the fields of entertainment and music; Online databases in the field of entertainment; Film and video production; Multimedia entertainment services in the nature of recording, production, post-production and distribution services in the fields of television, film and multimedia entertainment; Production and distribution of television shows; Providing online non-downloadable video clips and other multimedia digital content in the nature of television episodes, shorts, graphics, and images containing audio, video, artwork, and/or text from or related to an ongoing television series; Providing non-downloadable television shows via a video-on-demand transmission service; Entertainment services in the nature of ongoing television series in the fields of comedy, crime, documentary, drama, horror, mystery, news, and romance; Entertainment services in the nature of augmented reality content; Entertainment services in the nature of augmented reality content, namely, providing online augmented reality computer games and online interactive augmented reality computer games; Providing online computer games; Entertainment services, namely, providing an online computer database of non-downloadable videos and user generated content, namely, photos, multimedia videos, graphics, animations, messages, and images created by others; Entertainment services, namely, providing non-downloadable videos over the internet or other communications networks in the field of user-created entertainment content, namely, photos, multimedia videos, graphics, animations, messages, and images created by others; Education services, namely, providing on-line tutorial sessions, non-downloadable tutorial videos, tutoring, classes, and training courses and workshops, all in the field of creating, editing, sharing, sending, and monetizing digital photos, videos, images, emojis, avatars, emoticons, text, audio, augmented reality content, and video games to others via the global computer network; Arranging and conducting educational conferences; Organizing and hosting social entertainment events in the fields of augmented reality and creating, editing, sharing and sending digital photos, videos, images, emojis, avatars, emoticons, text, audio, and video games; Organizing and hosting educational events in the fields of augmented reality and creating, editing, sharing and sending digital photos, videos, images, emojis, avatars, emoticons, text, audio, and video games; Education services, namely, providing on-line tutorial sessions, non-downloadable tutorial videos, tutoring, classes, and training courses and workshops, all in the field of creating, editing, sharing, sending, and monetizing augmented reality content, digital photos, videos, images, emojis, avatars, emoticons, text, audio, and video games to others via the global computer network; On-line journals, namely, blogs in the field of augmented reality; Providing a website featuring blogs and non-downloadable publications in the nature of magazines, journals, emails, newsletters and articles in the field of augmented reality; Entertainment services in the nature of development and production of augmented-reality-based multimedia entertainment content; Development and production of augmented-reality-based multimedia entertainment content; Provision of entertainment information relating to augmented-reality-based multimedia entertainment content.

Scientific and technological services and research and design relating thereto; Design and development of computer hardware and software; Providing temporary use of on-line non-downloadable authentication software for controlling access to and communications with computers and computer networks; Providing software as a service (saas) featuring software for processing electronic payments; Providing temporary use of non-downloadable software for the development of electronic computer generated codes to identify products and process electronic payments; Providing electronic verification of on-line orders featuring general consumer merchandise; Providing temporary scanable electronic codes to identify products and process electronic payments; Providing temporary use of non-downloadable software for the collection, recommendation, organization, transmission, storage, and display of data and information, namely, user-generated content, games, third-party content, photos, video, and audio-visual material; Providing user authentication services using single sign-on technology for online software applications; Software for managing contact information in mobile device address books; Providing temporary use of non-downloadable computer software for use in mobile devices, namely, augmented reality software for integrating electronic data with real world environments for the purpose of viewing, capturing, recording and editing augmented images and augmented videos; Providing temporary use of non-downloadable software for use in creating and designing augmented reality and virtual reality experiences; Providing temporary use of non-downloadable software for object recognition, sound recognition, and scanning the environment for augmented reality and virtual reality experiences; Providing temporary use of non-downloadable software for tracking motion in, visualizing, manipulating, viewing, transmitting, and displaying images, video, audio, and data for augmented reality and virtual reality experiences; Providing temporary use of non-downloadable software for the purpose of analyzing the interactions and engagement between users for the purpose of ranking relationships; Providing temporary use of non-downloadable software for the purpose of tracking, accessing and sharing the location of users; Providing temporary use of non-downloadable software for recording, tracking, accessing and sharing of past and real-time location data for the purpose of sharing a user's location with others; Hosting of digital content on the internet; Hosting online web facilities for others for managing and sharing online content; Providing information from searchable indexes and databases of information, including text, electronic documents, databases, graphics, photographic images and audio visual information, by means of computer and communication networks; Computer services; Computer programming services; Computer services, namely, creating virtual communities for registered users to participate in discussions and engage in social, business and community networking; Software-as-a-service (saas) services featuring software for integrating electronic data with real world environments for the purpose of experiencing, viewing, capturing, recording and editing augmented images and augmented videos; Computer programming services for creating videos, games and multiplayer augmented reality experiences; Collaborative computer programming for others in the nature of hackathons; Platform-as-a-service (PaaS) featuring software for creating, generating, managing, viewing, decimating, converting, and rendering computer-generated imagery (CGI), three-dimensional (3D), and augmented-reality (AR) assets; Graphic-design services, namely, creation and design of CGI, 3D, and AR assets; PaaS featuring software for publishing computer-generated imagery (CGI), three-dimensional (3D), and augmented-reality (AR) assets for ecommerce and retail; PaaS featuring software for viewing products, images, and three-dimensional (3D) objects in an augmented-reality (AR) environment; PaaS featuring software for ecommerce user-data analytics and measuring and tracking ecommerce website usage; Computer services for the analysis of data, namely, computer systems analysis, taking measurements and sizing for apparel, and creating personalized fit profiles; Web site hosting services, software as a service (SaaS) services featuring software for use in data analysis, taking measurements and sizing for apparel, and creating personalized fit profiles, and rental of software; Providing online temporary use of non-downloadable software for use in data analysis, taking measurements and sizing for apparel, and creating personalized fit profiles; Non-downloadable computer software for cameras, video cameras, and video recorders; Non-downloadable computer software for setting up, configuring, and controlling wearable computer hardware and peripherals; Non-downloadable computer software for use in creating and designing augmented reality and virtual reality experiences; Non-downloadable augmented reality and virtual reality software for use in mobile devices for integrating electronic data with real and virtual world environment in the fields of entertainment, photography, communications, and online social networking; Non-downloadable computer software for database management, data processing, taking measurements and sizing for apparel, and creating personalized fit profiles; Software-as-a-service (saas) services featuring software for integrating electronic data with real world environments for the purpose of allowing consumers to virtually try-on clothing, apparel, accessories, and other wearable goods; Software-as-a-service (saas) services featuring software for integrating electronic data with real world environments for the purpose of allowing consumers to superimpose a to-scale rendering of consumer goods including furniture, accessories, décor, decorations, and housewares into a real world environment; Non-downloadable augmented reality software for mobile phones, personal computers, portable media players, and handheld computers for integrating electronic data with real world environments for the purpose of creating an online catalog of 3D models of consumer products such as clothing, accessories, footwear, and jewelry; Non-downloadable augmented reality software for virtual product try-on experiences; Non-downloadable computer software for the marketing, advertising, and promotion of consumer retail goods; Non-downloadable computer software using artificial intelligence for machine learning; Non-downloadable machine learning software for product try-on experiences; Non-downloadable computer e-commerce software to allow users to perform electronic business transactions via a global computer network.

Licensing of intellectual property; Licensing of intellectual property, namely, user created avatars, graphical icons, symbols, fanciful designs, comics, phrases, and graphical depictions of people, places and things.