LEADGENESYS

Integrated direct marketing and lead generation services supported by an ASP-based (application service provider) reporting platform for the promotion of goods and services via multiple channels that include direct mail marketing, e-mail marketing, on-line marketing and tele-sales marketing

Direct marketing application service provider (ASP) featuring software for the collection, management and analysis of responses, customer profiles and databases, as well as the creation, dissemination and analysis of printed and electronically delivered messages