Mark Identification

LATITUDE

Serial Number

75304335

Filing Date

Jun 6, 1997

Trademark by

HONDA GIKEN KOGYO KABUSHIKI KAISHA (HONDA MOTOR CO. LTD.)

Classification Information

passenger, land motor vehicles, namely, minivans, and structural parts thereof

Vehicles

magazines on the subject of land vehicles; coupons, incentive coupons, voucher books, printed forms, memorandum books, posters, and printed matter about minivans, land motor vehicles and all-terrain vehicles, namely, newsletters, magazines, brochures and pamphlets; paper goods and printed matter; writing material, namely, pens and pencils; printed material, namely, decals

Paper Goods and Printed Matter

backpacks

Leather Goods

clothing, namely, jackets, jacket liners, shirts, T-shirts, knit shirts, polo shirts, pants, wind-resistant jackets, caps, gloves, turtlenecks, sweaters, jerseys, riding suits, vests, sweat pants, sweat shirts, belts, bandannas, caps, and knit hats, suspenders, and aprons; off-road vehicle riding gear, footwear

Clothing

advertising agencies, namely, promoting the sales and service of minivans and all-terrain vehicle dealerships through the distribution of printed and audio promotional materials and by rendering sales promotion advice; developing campaigns for dealers; promoting the sale of minivans and all-terrain vehicles by dealers through the administration of incentive award programs; business services provided to dealers, namely, preparing business report, service transaction analysis, namely, reports which analyze services rendered to minivans and all-terrain vehicles, vehicle aging reports, reports to determine the wear and tear of minivans and all-terrain vehicles, cost and income analysis of minivans and all-terrain vehicles, parts, accessories and servicing thereof

Advertising and Business

educational activities, namely, providing courses of instruction, and distributing course material in connection therewith; educational services, namely, conducting seminars and workshops concerning the operation of minivan dealerships; educational services, namely, providing courses and instruction in the field of minivans and parts for minivan dealers and their employees

Education and Entertainment