LARC

Market research and market research consulting services in the fields of lodgings, accommodations, resorts, and real estate, specializing in the use of analytic and statistical models for the understanding and predicting of market trends and strategic capital allocation, and assigning a numerical score expressing the relative quality of any hotel location, such score being generated by a proprietary algorithm that takes account of numerous variables including but not necessarily limited to the location's proximity to office space, meeting space, tourist attractions and potentially competitive hotel inventory