L LYFE

Downloadable computer application software for enabling processing of electronic funds transfers and payments made via credit card, debit card, electronic check and electronic, mobile, and online payments; downloadable computer application software for processing payment transactions; downloadable computer application software that provides customized financing options based on user information, preferences, and purchases; downloadable computer application software that disseminates advertising and promotional matter for goods and services of others based on user information, preferences, and purchases; downloadable computer application software that allows users to participate in discussions related to promotional offers and customized financing options; magnetically encoded private label credit cards and general purpose credit cards; downloadable computer software, namely, a plug-in for mobile applications that provides access to credit services

Electronic credit card transaction processing services; point of sale and point of transaction services, namely, credit card payment transaction processing and account authorization services; facilitating credit services through electronic means and mobile devices, namely, processing credit card payments and authorizations, and financial administration of credit card accounts; promotional financing for purchases including through installment loans; financial services, namely, credit and loan services; financial loan consultation; providing financial information in the fields of finance and loans; mobile banking services, namely, online banking services accessible by means of downloadable mobile applications; financial services, namely, processing of credit card payments and issuing credit cards, including private label credit cards and credit cards that serve as both private label credit cards and general purpose credit cards; Point of Sale and Point of Transaction services, namely, credit application processing in the nature of evaluating credit worthiness of companies and private individuals and issuing credit cards, credit card payment transaction processing services and credit card authorization services; facilitating credit services through electronic means and mobile devices, namely, processing of credit card applications in the nature of evaluating credit worthiness of companies and private individuals, credit card authorization services, credit card payment processing services and financial account management services; promotional financing services for purchases including through the use of private label, multipurpose and general purpose credit cards; providing services for processing credit card transactions for merchants, namely, processing of credit card applications in the nature of evaluating credit worthiness of companies and private individuals, credit card authorization services, credit card payment processing services and financial account management services

Providing temporary use of online, non-downloadable software for enabling processing of electronic funds transfers and payments made via credit card, debit card, electronic check, and electronic, mobile, and online payments; providing temporary use of online, non-downloadable software for processing payment transactions; providing temporary use of online, non-downloadable software that provides customized recommendations and financing options based on user information, preferences, and purchases; providing temporary use of online, non-downloadable software that disseminates advertising and promotional matter for goods and services of others based on user information, preferences, and purchases; computer services, namely, hosting mobile software platforms and an interactive website for others that allows users to participate in discussions related to promotional offers and customized financing options