L LEARFIELD

Promoting sports competitions and events of others, including promoting ticket sales and VIP privileges; preparing promotional and merchandising materials for others who offer sports merchandise; consulting services in the field of internet marketing of sporting events; marketing services in the field of corporate hospitality activities, executive suits and seats for sporting events; promoting the goods and services of others by arranging for businesses to affiliate their goods and services with the goods and services of others of others by means of sponsorship relationships for sporting events and venues; promoting the goods and services of others through the distribution of printed materials in field of sports; retail and on-line retail stores featuring sports-related merchandise; special event planning for commercial, promotional or advertising purposes; organizing and conducting exhibitions and events for business purposes; business consultation in the field of trademark licensing and management; development of marketing strategies and concepts in the field of trademark licensing programs; commercial administration of trademark licensing for others; consulting services to colleges, universities and student athletes for managing name, image and likeness regulation and compliance; data aggregation and data reporting, namely, collection and reporting of marketing data for business purposes; marketing data analytics; business consultancy; digital marketing services involving acquiring, curating, organizing, creating and utilizing data for marketing purposes directed to sports related audiences

Radio and television broadcasting

Booking of suites and seats for sports events; production of sports radio and television programs; publishing of programs, yearbooks, posters, schedule cards, magazines and other specialty publications for colleges, universities, post-season bowls and sports conferences; providing a website featuring non-downloadable live and on-demand audio and video broadcasts, calendars, stats, multi-media and photos, all in the field of sports; entertainment services, namely, providing podcasts in the field of sports live entertainment services in the nature of games featuring trivia questions; providing podcasts in the field of sports; providing a website featuring entertainment and information relating to sports

Managing of web based content for sports organizations, namely, providing temporary use of non-downloadable computer software for website design and management of webpage content which allows users to interact with content on social media platforms, share news with others, provide video streaming and video on demand and provide sports statistical information; providing temporary use of non-downloadable computer software for developing and operating websites in the field of sports and athletics; Platform as a service (PAAS) featuring computer software platforms for managing collegiate student athlete name, image, and likeness rights

Consulting services in the field of hospitality, namely, corporate hospitality activities for sporting events

Licensing of intellectual property; licensing services in the field of collegiate products and promotions for colleges and universities