KRISPY KREME REWARDS

Administration of a customer loyalty program which provides registered customers with free and discounted menu items; administration of an incentive reward program that allows customers to earn points or rewards based on purchases of menu items

Downloadable software in the nature of an application for mobile devices, mobile phones and other devices that allows consumers to redeem rewards, to place food and beverage orders, to access menu items and store locations, to pay for purchase via a mobile application, and to access, monitor, and manage their loyalty program participation, loyalty point balances, and funds in stored value accounts