KRISPY KREME REWARDS

Administration of a customer loyalty program which provides registered customers with free and discounted menu items; administration of an incentive reward program that allows customers to earn points or rewards based on purchases of menu items

Providing temporary use of non-downloadable software that allows consumers to redeem awards, to place food and beverage orders, to access menu items and store locations, to pay for purchase via a mobile application, and to access, monitor, and manage their loyalty program participation, loyalty point balances, and funds in stored value accounts