KNOWLEDGESCORE

Computer application software for mobile phones, namely, software for providing individual and aggregated scores and rankings to players and advertisers indicating the relative knowledge of one or more players of a topic or brand based on responses to questions received from players; downloadable software in the nature of a mobile application for providing individual and aggregated scores and ranking to players and advertisers indicating the relative knowledge of one or more players of a topic or brand based on responses to questions received from players

Providing a website featuring non-downloadable game software for providing individual and aggregated scores and rankings to players and advertisers indicating the relative knowledge of one or more players of a topic or brand based on responses to questions received from players