KNOW WHY

Downloadable computer analytics software used to report and measure what customers do with applications used on web and mobile sites; Downloadable computer analytics software used for financial services; Downloadable computer software for use in personalizing e-mail and text communications; Downloadable computer software for user interface design optimization; Downloadable software for performing keyword search management, keyword search marketing, and web analytics; Downloadable software for collecting, managing, automating, integrating, analyzing, reporting, and tracking search results and a wide variety of data and information; Downloadable application featuring software for tracking web site activity and managing, monitoring, tracking, and optimizing the performance and effectiveness of marketing campaigns and keyword search performance; Downloadable software for collecting, managing, integrating, analyzing, monitoring, and tracking the performance of websites through web user behavior; Downloadable computer software providing hosted interfaces featuring user-defined information, namely, business rules for automated keyword management and bid management, internet search results, and corresponding internet usage pathing and traffic data

Marketing and business data analytics services for web and mobile sites, namely, analysis of data in the fields of advertising, marketing, sales, customers, product usage, and market trends and actions; Market research; preparing business reports electronically relating to organizational effectiveness, and the use of web sites; collection, reporting, analysis and integration of data related to how users interact with websites and the effectiveness of marketing campaigns for business purposes; computerized database management; Business research, namely, on-line tracking of customer digital footprint for product marketing, product development, and product management purposes; Marketing services, namely, conducting consumer tracking behavior research and consumer trend analysis; Business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, and product design; Advertising, promotion and marketing services in the nature of e-mail campaigns

Software as a service (SAAS) featuring software used to report and measure what customers do with applications used on web and mobile sites; Software as a service (SAAS) featuring software analytics applications for analysis in the field of financial services; Software as a service (SAAS) featuring software for use in personalizing email and text communications; Software as a service (SAAS) featuring software for user interface design optimization; Software as a service (SAAS) featuring software for performing keyword search management, keyword search marketing, and web analytics; Software as a service (SAAS) featuring software for hosting computer software applications for others; Software as a service (SAAS) featuring software for collecting, managing, automating, integrating, analyzing, reporting, and tracking search results and a wide variety of data and information; Software as a service (SAAS) featuring software for tracking web site activity and managing, monitoring, tracking, and optimizing the performance and effectiveness of marketing campaigns and keyword search performance; Software as a service (SAAS) featuring software for collecting, managing, integrating, analyzing, monitoring, and tracking the performance of websites through web user behavior; Digital search management services, namely, application services provider (ASP) for hosting software of others that manages, collects, automates, integrates, analyzes, reports, and tracks search results and a wide variety of data and information; Software as a service (SAAS) featuring software providing hosted interfaces featuring user-defined information, namely, business rules for automated keyword management and bid management, internet search results, and corresponding internet usage pathing and traffic data