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Software as a service services (SAAS) featuring software in the nature of an integrated platform accessed via the internet or mobile telephone for the purpose of collection, assessment, and analysis of data related to the quality of fresh produce; software as a service services (SAAS) featuring software in the nature of an integrated platform accessed via the internet or mobile telephone for the purpose of measuring, rating, quantifying, and benchmarking the quality of fresh produce in retail store outlets; cloud computing featuring software for use in quality assessment, namely, software for collection, assessment, and analysis of data related to the quality of fresh produce in retail store outlets; cloud computing featuring software for measuring, rating, quantifying, and benchmarking the quality of fresh produce in retail store outlets