Providing temporary use of non-downloadable software for collecting, analyzing, and translating real-time and historical customer-loyalty data into machine-generated engagement signals for use in automated decision-making regarding member eligibility and the timing of interactions in loyalty programs; Software as a service (SaaS) services featuring machine-learning and artificial-intelligence models for generating binary triggers indicating which customers to engage, when to engage them, and the reasons for such engagement, and for publishing such triggers to downstream systems via event streams or application programming interfaces (APIs) to enable next-best actions across the customer lifecycle; Platform as a service (PaaS) services featuring computer software platforms for interoperability with customer-engagement, messaging, and marketing-technology systems, and for integrating data to facilitate personalization at scale.
Computer and Scientific