KIDEOLOGY

retail store services featuring products for entertaining and educating children, namely, toys, games, science kits, craft kits, books, art supplies, teacher's aids, plastic/PVC figures, posters, play/children's furnishings, models, natural world specimens (rocks, minerals), puzzles, stuffed animals, dress ups and costumes, dolls, puppets, video, recorded music, computer materials, small electronics, and puzzles