KELLEY BLUE BOOK

Infomediary services, namely, providing buyers with information about sellers, goods, and/or services in order to facilitate transactions between buyers and sellers; advertising, promotion, and marketing services for motor vehicle dealers; providing computerized on-line website and databases featuring business and consumer information about vehicles for sale, vehicle rankings, ratings, and reviews, and information about vehicle cost, rebates, and incentives; marketing, promotion, and advertising services for vehicle dealerships; providing an online directory information service featuring information regarding vehicles in the nature of classified and display advertisements; providing web-based online portal featuring commercial information for vehicle dealers and financers relating to vehicle specifications and pricing information; providing product information on vehicle specifications and pricing to consumers and vehicle dealers via the internet; providing lead generation activities and services; providing vehicle sales leads for businesses in the motor vehicle industry; inventory control; inventory management; business research and data analysis services in the field of vehicle sales; providing a website featuring ratings, reviews, and recommendations on vehicle dealerships to others for commercial purposes; computerized on-line website for connecting buyers with sellers in the field of motor vehicles

Vehicle valuation services; providing computerized on-line website and databases featuring information about vehicle financing and insurance; providing information on vehicles for sale via the Internet, mobile networks and other electronic communications networks, namely, vehicle valuation quotations and financial information concerning value-based offers of used vehicles to owners who seek to sell and trade in their vehicles

Providing on-line non-downloadable software for vehicular inventory management; providing on-line non-downloadable software for use in lead generation for vehicle dealers; providing on-line website featuring technology that enables users to locate motor vehicle dealers and match consumer requests for vehicle pricing and information to motor vehicle dealers; product research in the motor vehicle field; providing on-line non-downloadable software for use in vehicle valuation; providing online website featuring technology that enables motor vehicle dealers to obtain information regarding prospective customers