KBM

Marketing services, namely, providing on-line computer databases in the fields of consumer demographics; marketing services, namely, providing on-line computer databases containing psychographic and transactional data, namely, data regarding lifestyles, activities, interests and buying history of individuals; marketing services, namely, development and design of marketing campaigns to reach on-line customers, segmentation of selected on-line customer databases into clusters to maximize response to on-line marketing campaigns, providing an on-line customer database in the field of consumer targeted marketing campaigns, providing selective customer lists derived from comprehensive consumer characteristics database for use in targeted marketing, preparing market reports from on-line marketing campaigns, providing data processing services for optimization of marketing lists, and providing computerized database management in the field of marketing; marketing consulting services, namely, business consultation in the field of customer profiling, identification of prospective new customers based on customer profiles of a company's existing customers, consultation in the field of optimization of marketing lists by validating addresses, eliminating redundancies, and selecting most responsive consumers; and consultation services in the fields of customer relationship management and direct marketing; marketing analysis of e-mail responses to an on-line marketing campaign; direct mail advertising by electronic mail for on-line marketing campaigns; preparing electronic mail mailing lists for on-line marketing campaigns; verification of electronic email addresses for on-line marketing campaigns

[ Application service providers featuring software in the field of customer relationship management and direct marketing; computer services, namely, redirecting electronic mail to changed personal electronic address for on-line marketing campaigns ]