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publications and printed matter; namely, basketball trading cards, dance team trading cards, mascot trading cards, entertainment trading cards, stickers, decals , postcards, commemorative basketball stamps, note cards, memo pads, ball point pens, pencils, 3-ring binders, stationery folders, wirebound notebooks, portfolio notebooks, unmounted and mounted photographs, posters, calendars, bumper stickers, book covers, wrapping paper, activity books for children, statistical books about basketball, media guide books about basketball, reference books about basketball, commemorative basketball game programs, paper pennants stationery-type portfolios, statistical sheets about basketball topics, newsletters and pamphlets about basketball for distribution to the television and radio media