JOY

Downloadable virtual goods, namely, computer programs featuring virtual currency for use in video games; computer programs with features that allow user-consumers to give virtual goods to others; downloadable computer game software and downloadable interactive video games via a global computer network, wireless devices, mobile phones, smart phones and tablet devices; downloadable electronic game software for wireless devices, mobile phones, smart phones and tablet devices

Promoting the loyalty of video game and computer game consumers by conducting a consumer rewards program that provides customers with earned credits that may be redeemed for donations and contributions to charitable and non-profit organizations or given to others to redeem for donations and contributions to charitable and non-profit organizations; arranging and conducting incentive reward programs to promote loyalty of video game and computer game consumers under which consumers may purchase credits to redeem toward donations and contributions to charitable and non-profit organizations or may give purchased credits to others to redeem toward donations and contributions to charitable and non-profit organizations

Entertainment services, namely, providing on-line computer games and non-downloadable interactive video games via the internet; Entertainment services, namely, providing temporary online use of non-downloadable electronic games, interactive games, computer games and video games in mobile wireless form