JOURNEY 121

Advertising and marketing platform as a service (PAAS) featuring computer software platforms that offer discounts to prospects and customers based upon their relationship with the client company; advertising and marketing platform as a service (PAAS) featuring computer software platforms that provide analysis of one-to-one marketing promotions and identify the incremental sales return on investment of each marketing campaign; customer software-as-a-service marketing execution platform, namely, platform as a service (PAAS) featuring computer software platforms for use in database management in the fields of advertising and marketing; direct marketing platform, namely, platform as a service (PAAS) featuring computer software platforms for use in database management in the fields of advertising and marketing; marketing execution platform, namely, platform as a service (PAAS) featuring computer software platforms for database management in the fields of advertising and marketing; marketing platform, namely, platform as a service (PAAS) featuring computer software platforms for database management in the fields of advertising and marketing; software-as-a-service marketing system, namely, software as a service (SAAS) services featuring software for database management in the fields of advertising and marketing