Downloadable digital templates, marketing guides, e-publications, white papers, case studies, checklists, interactive workbooks and instructional materials related to business growth, strategy, and brand development; Downloadable computer software for managing marketing campaigns, tracking customer interactions, and automating sales processes in the construction industry; Downloadable computer software for generating, displaying, and analyzing live analytics dashboards and data reports; Downloadable podcasts and pre-recorded webinars in the field of marketing strategy for the home services and building material industries
Electrical and Scientific ApparatusAdvertising agency services and digital media buying services for others; Digital-strategy development services, namely, aligning clients' online channels with business goals and customer journeys; Marketing consulting and strategy development for businesses in the building, home services and material construction industries; Search engine optimization for sales promotion; pay-per-click advertising; programmatic advertising; Social-media management for commercial clients; Brand positioning and corporate identity development services; Marketing research and analysis using artificial-intelligence technology, namely generating customer-persona profiles,actionable insights, content-strategy roadmaps and advertising content for others in the building materials industry; Business research and data-analysis services using artificial intelligence, namely collecting market data andproducing strategic insights reports for others in the building materials industry; Marketing-automation consulting, artificial intelligence consulting and platform-integration services for others; Conversion-rate-optimization consulting, namely analyzing and improving landing pages, forms, and user flows to increase conversions; Content creation services utilizing artificial intelligence for marketing purposes, namely copywriting, visual content design and integrated campaign-asset development; Lead-generation and business-development consulting; customer acquisition consulting; Demand-generation marketing consulting, namely audience and persona development,inbound-marketing strategy and lead-nurturing workflow design; Sales enablement consulting and development of sales strategy and materials; Provision of marketing audits, namely SEO audits, media and creative audits, competitor-benchmarking audits, website analytics audits, Google Analytics and GA-4 audits, technology-stack audits, and brand audits; Arranging and conducting influencer marketing programs in the building materials industry
Advertising and BusinessConducting workshops, seminars and strategic lunch-and-learn sessions in the field of marketing for the building materials industry; Facilitating strategic workshops, namely brand positioning, digital strategy, customer journey mapping and campaign planning for the building materials industry; Hosting live webinars and online panel discussions on emerging technologies and marketing strategy for the building materials sector; Providing non-downloadable online courses, instructional videos, digital content, and webinars in the field of marketing strategy and business development; Publication of annual industry trend reports, strategic guides, tactical e-books and blog articles, all in the field of building materials marketing; Production and distribution of non-downloadable video series featuring marketing insights, industry challenges and growth strategies for building materials brands; Video production services and photography services for commercial marketing purposes
Education and EntertainmentGraphic design services, namely brand-identity creation, logo design and visual-content design; Website design and development for others; user-experience (UX) and user-interface (UI) design for digital platforms; Design and development of e-commerce websites and omnichannel commerce enablement for building materials suppliers; Consulting in the field of integration of marketing-technology platforms, namely customer-relationship management, marketing-automation and analytics systems; Software as a Service (SaaS) featuring software for marketing-campaign automation, data analytics and customer-engagement tracking; Providing temporary use of online non-downloadable software for performance reporting and real-time marketing dashboards
Computer and Scientific