JACK DANIEL'S GENTLEMAN JACK CULTURE SHAKERS CRAFTING LEGACIES BEHIND THE BAR

Promoting brand awareness amongst multicultural consumers and bartenders; Promoting the services of multicultural bartenders; Promoting public awareness of the need for diversity and multicultural inclusiveness and representation; Marketing services; Marketing services, namely, brand marketing and brand strategy; Marketing services, namely, consumer marketing research; Marketing services in the field of multicultural consumer engagement; Development of marketing concepts; Marketing, advertising and marketing consultation services for direct and indirect marketing to multicultural consumers; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications; Brand positioning services; Promoting collaboration between members of the bar industry; Advertising, namely, promoting the services of bartenders, bartending and mixology though the distribution of brochures, promotional material, and publication of advertising texts; Developing promotional campaigns for business; Promoting a series of films for others