IT'S IN OUR NATURE

California-grown rice; Rice produced in the state of California

Promoting the business or commercial interests of the California rice industry and all California rice growers and handlers provided by a California state statutorily-created membership organization; Promoting the interests of the California rice industry and all California rice growers and handlers by means of public advocacy; Promoting the interests of the California rice industry and all California rice growers and handlers through national and international programs, advertising, marketing, education and all public communication means to increase public awareness of California-grown rice, the quality and nutritional value of California rice, the environmental, wildlife conservation, and economic benefits and impact of the California rice industry, to grow, expand, and create new markets for California-grown rice, and to pursue and promote industry-funded research to further improve the production, milling, and quality of California-grown rice; Promoting public interest and awareness of California-grown rice, the quality and nutritional value of California rice, the environmental, wildlife conservation, and economic benefits and impact of the California rice industry through national and international programs, advertising, marketing, education and all public communication means; Promoting collaboration within the scientific, research and rice-growing communities to achieve advances in the field of rice production and milling

Downloadable electronic publications, namely, newsletters, reports, articles, statements, brochures, and infographics featuring information about the California rice industry, rice production in California, regulatory oversight of and programs to improve water and air quality in the California rice-growing region, the environmental, wildlife conservation, and economic benefits and impact of the California rice industry, and conservation programs on California ricelands

Printed publications, namely, newsletters, reports, articles, statements, brochures, and infographics featuring information about the California rice industry, rice production in California, regulatory oversight of and programs to improve water and air quality in the California rice-growing region, the environmental, wildlife conservation, and economic benefits and impact of the California rice industry, and conservation programs on California ricelands

Providing information and news about the California rice industry, rice production in California, regulatory oversight of and programs to improve water and air quality in the California rice-growing region, the environmental, wildlife conservation, economic benefits and impact of the California rice industry, and the quality and nutritional value of California rice; Providing a website featuring blogs about the California rice industry, rice production in California, regulatory oversight of and programs to improve water and air quality in the California rice-growing region, the environmental, wildlife conservation, and economic benefits and impact of the California rice industry, and the quality and nutritional value of California rice

Providing a website featuring information in the field of recipes for and cooking with, rice